The redesigned Ride Fare App provides a new look and new features including clearer estimated information, contacting a driver, your favorite driver list, and scheduling a ride for your family member.

 

 

| ROLE |

Visual Designer
UX Designer 

| TOOLS |

 Paper sketch, Sketch App, InVision

| INFO |

It's an 3-week Individual project in the Rapid Prototyping class.

 

 

THE PROBLEM

"Accessibility."

 
 
access@3x.png
 

WEEK 1: THE REQUIREMENT

 

The stakeholder - Ride Fare came to our Rapid Prototyping and Lean Methodologies class with plenty of ideas of providing new services like grocery delivery, dropping off kids at school, moving a mattress, taking seniors to doctor appointment, ... and among all of them - most importantly - improving the accessibility of the mobile application.

 

 

WEEK2: IDEATION & IMMERSION

After Uber and Lyft left Austin in May 2016, I got a car in that summer. Since then, I haven't taken any ridesharing/e-hail ride. In order to know the complete expeirence using Ride Fare App, I went for a ride from campus back home, and took notes about the feature and interaction of the application. 

Improve existing design

  • Consistent UI | Unify the color and design
  • Sign up process | I failed typing in my credit card info for no reason - 4 times
  • Preferred driver | Make the preferred be the favorite, let the trust between driver and rider better and closer
  • Refer a friend | Optimize the referral process, invite more customer to use our service

Add New features

  • User profile | Manage information in easier way
  • More car types | Provide access van for users with wheelchair. And, Texas should have trucks
  • Estimated info | Provide clear information about ETA and price in one place
  • Family plan | Add your grandpa, wife, daughter, roommate, ... schedule a ride for them with your favorite driver

 

WEEK 3: PROTOTYPE AND PITCH

 

Randy

"Dad is going to a doctor appointment next week, let me schedule a ride for him with someone I trust..."

Maggie

"Metro access is helpful, but sometimes I need more spontaneous rides that can fit my wheelchair..."


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